From a full page advertisement for geek squad

Posted: September 30th, 2006 | Author: | Filed under: Uncategorized | No Comments »

The advertisement features the following line:

Let an agent install your wireless network
It’s simpler for you and weirdly fun for us

Let’s see:

weird (wîrd)
adj., weird·er, weird·est.

1. Of, relating to, or suggestive of the preternatural or supernatural.
2. Of a strikingly odd or unusual character; strange.
3. Archaic. Of or relating to fate or the Fates.

And:

fun (fŭn)
n.

1. A source of enjoyment, amusement, or pleasure.
2. Enjoyment; amusement: have fun at the beach.
3. Playful, often noisy, activity.

Sounds like a win-win situation. Also sounds like a stereotype:

Stereotypes are ideas held by some individuals about members of particular groups, based solely on membership in that group. They are often used in a negative or prejudicial sense and are frequently used to justify certain discriminatory behaviors. More benignly, they may express sometimes-accurate folk wisdom about social reality.

Is the idea of someone coming into your home to have a weirdly fun time, setting up your wireless network appealing to you?

Here is a fun video on Geek Squad:

Some objective information on their corporate culture would be interesting.



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