I don’t think their previous logos/doodles needed much explanation and/or were comparably confusing.

Update: Asked my wife. She’s much more romantic than me. She didn’t understand the explanation either. Oh – and before I even said anything, she was wondering why they were misspelling their name.

Here’s an image:

And here’s some discussion about it: Tip: Trust is hard to gain, easy to lose.

Apparently, things are set up correctly.